Problems

Community Rewards

High-quality content created by users not only delights readers but also enhances retention and attracts new users to the community. The diverse data generated by users, through interaction, invigorates the community, driving high traffic. However, many Web 2.0 communities fail to fairly compensate users for their contributions, instead leveraging users' personal data for profit. The Kita community has a reward system in place for all user activities that contribute to the platform. The Social-Fi community, as envisioned by the Kita Foundation, aligns with the decentralized trend of Web 3.0, where the influence of influencers and fans strengthens as the platform grows. This will be a testament to the innovative technological prowess aimed at the mass adoption of blockchain technology.

User Loyalty

Web 3.0 applications, especially on-chain applications, often lack differentiated services and competitive pricing for users. For instance, regardless of how much a user spends on a Web 3.0 application, the transaction fee remains constant. While loyal users and those who pay higher service fees should receive greater rewards, such a uniform model creates an irrational ecosystem. The Kita community offers more benefits and privileges to loyal users and those who pay higher service fees. This model, which promotes mutual growth among community users, is an essential motivating factor for producing quality content and expanding the ecosystem.

Influencer Ecosystem

In the Web 2.0 era, content creators and influencers played a significant role in shaping the overall revenue structure of the digital ecosystem. Leveraging their fan base, influencers and content creators became some of the most influential figures on the internet. Influencer marketing emerged as a highly effective marketing strategy. However, advertisers faced inherent difficulties in finding and connecting with influencers and content creators, as they needed to filter out fakes and scams. As influencers gained fame, the prevalence of fake accounts and scams increased, and spam messages continued to grow. From the perspective of influencers, the opportunity to filter out noise and find genuine marketing campaigns also diminished. The Kita community improves this by allowing influencers to set PFP NFTs (Profile Picture Non-Fungible Tokens). People interested in collaboration within the community can then take immediate action in sessions, without the need for subsequent verification steps or strict marketing campaign approvals.